We are the main Distributor of the worldwide well-known French tire brand Michelin and the American Brand BF Goodrich (own by Michelin since 1988) in Qatar for over 35 years.

“A Better Way Forward” … expresses the core brand value of Michelin whose mission is to take a sustainable contribution to progress in the mobility of goods and people by constantly enhancing freedom of movement, safety, efficiency and pleasure when on the move.

Michelin (founded 1888 by the brothers Édouard and André Michelin) is a tire manufacturer based in Clermont-Ferrand in the Auvergne region of France.
In 1988, Michelin acquired the tire and rubber manufacturing divisions of the American B.F. Goodrich Company (founded in 1870). This included the Norwood, North Carolina manufacturing plant which supplied tires to the U.S. Space Shuttle Program.

1990, Michelin bought Uniroyal Inc., founded in 1892 as the United States Rubber Company.
Furthermore, Michelin also controls 90% of Taurus Tire in Hungary, as well as Kormoran, a Polish brand.

As of 1 September 2008, Michelin is again the world’s largest tire manufacturer. It produces tires in France, Spain, Germany, the USA, UK, Canada, Brazil, Thailand, Japan, Italy and several other countries.
In addition to the mentioned tire brands, it also owns Kleber & Riken and is also notable for its Red and Green travel guides, its roadmaps and its mascot Bibendum, short Bib (the Michelin Man).

BF Goodrich

B.F. Goodrich, one of the largest tire and rubber manufacturers in the world, exited the tire business in 1988 and sold its tire business and use of the name to Michelin. BF Goodrich Tires have set the pace in tire innovation and technology since 1870.

Its range of performance, off-road, passenger, SUV and light truck tires have carved names for themselves as the ones to beat. BFGoodrich’s can-do & try-anything attitude has achieved an all action, all fun reputation. Seriousness is guaranteed when it comes to playing to win. Driven by success, BF Goodrich main goal is to go straight back into making world beating tires.

At BFGoodrich tires are made for people who want more fun from their vehicles — If you have a passion for driving, you’re one of us.

Our tires are engineered by people who spend their weekends off-roading or at track day events. And they’re proven to win in racing competition from Baja to Sebring. They bring out the performance in racing vehicles and vehicles just like yours.

With branches all over the world, Michelin & BF Goodrich have been present and represented by Nasser Bin Khaled for over 35 years in Qatar. The Tire Division provides sales and after-sales services for light and industrial tires, wheel alignment services as well as tire re-grooving.

Furthermore, NBKS is distributing the following tire brands:

Nasser Bin Khaled & Sons’ Tire Division offers a limited range of Passenger Cars, Light Truck & SUV Cooper Tires.
Cooper Tires & Rubber Company as a global competitor in the replacement tire industry has, together with its affiliates, subsidiaries and joint ventures, manufacturing facilities on three continents, sales and distribution networks around the world and products that meet and exceed the demands of the world’s most dynamic markets.
The Cooper family of companies have more than 430 million Cooper produced tires on vehicles around the world, making our products an important difference to the quality of people’s everyday lives.


The company’s U.S. history dates back to 1914, when brothers-in-law John F. Schaefer and Claude E. Hart purchased M and M Manufacturing Company in Akron, Ohio, producing tire patches, tire cement and tire repair kits.
In 1915, Schaefer and Hart purchased The Giant Tire & Rubber Company of Akron, a tire rebuilding business, and two years later moved the business to Findlay, Ohio.
The firm changed its name to Cooper Tire & Rubber Company in 1946 and by July 11, 1960, the company became a publicly held corporation and was listed on the New York Stock Exchange.

Company Background

– Strategic focus is on light vehicle replacement tires in North America (no OE)
– The ninth largest global tire manufacturer
– The fourth largest tire manufacturer in the U.S.
– Market share in the U.S. is 13 percent
In the top eight truck and bus radial tire manufacturers in the People’s Republic of China.
Vision Statement
Together around the world. One team … One goal: Creating superior value for our customers, employees, partners and shareholders.

Strategic Imperatives

Key imperatives of Cooper’s Strategic Plan that are used to drive the Company in creating shareholder value are:
– A sustainable cost-competitive position,
– Top-line profitable growth, and
– Bold organizational capabilities


Cooper, Mastercraft, Dean, Starfire, Dominator, Roadmaster, Avon Tires, Mickey Thompson, Dick Cepek, Chenshan, Austone, Fortune and Pneustone.

Sterling Solid is a progressive company which is promoted by a young group of technically very sound entrepreneurs. It is a progressive company and supplies Michelin with Solid Cushion Tires.
Sterling Solid’s exclusive production plant in Pudukkottai/ Tamil Nadu (south-Indian State) is equipped with state-of-the-art machinery to meet the growing demand of the international markets. It has a simple infrastructure for further expansion and Sterling Solid’s tires have been put to very stringent quality control norms.

At Pontarlier, Schrader designs, develops and manufactures products used for the control of pressure and fluids for tires, motor cars and industry.

With a staff of 400 and a turnover of 80 million euros a year, Schrader stands out in a highly technical, high-precision field thanks to the values it has made its own with its environment quality charter, customer policy and human resources

Established in 1996, Shandong Yinbao Tire Group Co., Ltd. has gradually developed into a well-known tire manufacturer in China, which designs, manufactures and markets tires. The range of our products include TBB, TBR, OTR, LTB, AGR, and IND tires and inner tires with the brands of GOOD TYRE, GOLD TYRE, YINBAO and TAIDELONG.

With the aim of serving our valued customers and clients with high quality products and providing the best services, our tires have been exported to more than 50 countries and regions, such as Asia, Africa, America, Europe, and Australia.

In November of 2007, the first giant OTR in China was developed successfully in Yinbao, which brings strong power to our group. We are ready to develop together with our distributors based on mutual benefits.

Now Yinbao looks to the future to enter into international markets and is ready to grow together with their distributors in different markets through mutual efforts and based on mutual benefits.

Contact Information

Michelin Tire Division

Email: tyreinfo@nbks.com

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Main Office – Salwa Road
P.O.Box: 3338
Tel.: +974-44688943 – 44694542

Al Gharafa Branch, Behind Landmark, Automart Petrol Station
P.O.Box: 3338
Tel.: +974-44789610

Al Wakra Branch, Parachute round-about
P.O.Box: 3338
Tel.: +974-44632652

Industrial Area Branch, Street # 13, beside Labour office
P.O.Box: 3338
Tel.: +974-44582663

Outlet Timings

Sunday – Thursday: 8.00am-12.00pm & 04.00pm-08.00pm