Established in 2006, Prime Ride is a subsidiary of Nasser Bin Khaled holding. Prime Ride is the first tuning company of its kind in the country providing a plethora of individualized automotive services to high-performance vehicles and luxury sports cars’ connoisseurs.
With its customer-focused approach, cutting-edge technology, experienced sales and after-sales professionals and fast delivery, Prime Ride has been strongly positioned to attract a palette of super to hyper sports cars’ experts representing foremost authorities in the realm of automobiles such as Spyker, Koenigsegg, Brabus, Hamann, Fab-Design, Carlsson, Kleemann, Renntech and much more..
Quality, Professionalism and Commitment is not words to us; they are values, which light our way.
Featuring some of the most renowned names in the automotive industry, NBK Prime Ride taps into the exotic and exciting market of engine tuning, performance upgrade, interior modification and body kit enhancements.
With a growing pool of professionals, NBK Prime Ride promises to turn vehicles into unique collectors’ items.
NBK Prime Ride has been choosen as the exclusive dealer of Spyker cars in the MENA region in 2007
Spyker cars are the ultimate statement of individuality: a creation of timeless beauty in the form of technology package with spectacular performance. Every Spyker is as much an individual as its discerning buyer.
At the dawn of motoring, a Dutch car company was building cars and became a benchmark for their foreign counterparts. Combining technological innovation with a drive for engineering perfection and superb quality Spyker cars won grueling races, set speed records and became known as the most prestigious cars of their time.
The racing and aviation heritage of the early cars has been carried over to the contemporary Spykers, their design being heavily influenced by airplanes and aerodynamics; their uncompromising engineering developed for racing; hand-crafted in the same tradition as the earlier Spykers by the best craftsmen of our time using bespoke materials only; built with passion for the most passionate drivers, for those discerning connoisseurs who do not just buy a car but have one built for them, to their exacting specifications.
NBK Prime Ride brought the first astonishing inventions of Koenigsegg to Qatar in 2007
Koenigsegg manufactures exclusive super sports cars for select elite of enthusiasts. Space age materials and uncompromising quality both in finish and function make these cars among the very best. They reach higher top speeds and are more powerful than any other series-produced car today.
Koenigsegg’s design shouts in a clear and universal language: “I travel at extreme speeds!” It seeks to give an interpretation of strength and flowing motion. The body of a Koenigsegg is formed for one ultimate purpose; speed. Its beauty is the beauty of speed itself. The surfaces are shaped to embody a perfectly aerodynamic appearance that does not deceive.
Koenigsegg creates each car specifically for each customer. They are individual pieces of art. Leather contrasted with futuristic controls and refined surfaces enclose the occupants. It is an environment for adventure.
Brabus teamed up with Prime Ride in 2008.
At Brabus Prime Ride, Mercedes-Benz models leave the workshop with the ultimate performance of a super car backed with a V12 aggressive sports engine. Cars can undergo complete car body kit revamp should its owner wishes to in addition to upgrades of the engine and interior modifications with top quality materials that are tailor-made to befit the most individual of tastes.
Brabus is the largest Mercedes tuner with a primary focus to achieve maximum engine performance through the increase of both horsepower and torque. You can either buy cars straight from Brabus, through NBK Prime Ride, or send in your Mercedes to be customized and/or overhauled. If you order a car from Brabus, Brabus buys the particular car from Mercedes and then modifies it in-house according to your requests.
Brabus offers cosmetic changes such as low profile spoilers, bodykits, carbon fiber splitters, and multi-piece alloy wheels. More serious upgrades include racing LSDs, open racing exhaust systems, twelve-piston disc brakes, and engine remapping.
Brabus engines range from small 200 horsepower (150 kW) K4 blocks for SLK roadsters and CLK-Class to 730 horsepower (540 kW) twin-turbo blocks for the CL-Class, CLS-Class, G-Class and S-Class. The company also provides improvements to the interior from custom upholstery, gauges, shiftknobs, pedals, and trims to various electronics such as wider LCD screens for the Maybach.
Hamman’s inventions debuted in Qatar in 2008
Hamann Motorsport is a German car tuning company based in Laupheim. It specialises in Audi, Aston Martin, Bentley, BMW, Mini, Ferrari, Fiat, Jaguar, Land Rover, Maserati, Mercedes, Rolls Royce, SLR, Porsche and Lamborghini cars. Hamann Motorsport was founded by Richard Hamann in 1986.
The company creates its own one-of-a-kind cars but also designs and builds upon many parts of the original car, such as tuning the car’s engine, lowering the car, making a new body with more aggressive features, and installing racing tires.
Hamman’s exotic machines are not only a head-turner across the world given their interiors and exteriors but are also some of the fastest performing cars in town.
NBK Prime Ride offers Hamman’s unparalleled and historic body kit selections at their showroom.
Prime Ride was appointed the official dealer of Fab Design in 2008
FAB DESIGN goes by the motto of “Fascinating Automobiles at their Best”! Fab Design brings you a limited collection of designer and exotic cars that is sure to wow the crowd around you!
Famed for the development and distribution of exclusive customization programs for all current Mercedes-Benz models, Fab Design offers an assortment of elegant stylish aerodynamic-kits, one-piece and multi-piece light allow wheels from 18 to 20-inch diameter, sporty-comfortable sport suspension and exclusive options for interior. In addition FAB DESIGN offers a high performance and stable motor tuning as well as brake systems.
FAB DESIGN philosophy means top quality, outstanding aerodynamics and exciting optics.
Another specialty of FAB DESIGN is the exclusive fully leather interiors in all colors and designs. Exclusive trim kits in various colour or real carbon reinforcing the sporty accents can also be provided.
Kleemann A/S is an after-market tuning company for Mercedes-Benz sports cars, sedans, and SUVs headquartered in Farum, Denmark
Kleemann’s slogan is “Comfort Power,” referring to its low-boost, high-output engines that create substantially more power than standard Mercedes models. Kleemann vehicles also include structural and mechanical integrity improvements often lacking in tuned sports cars. Its corporate logo is an abstract arrow which some corporate representatives refer to as the Kleemann carrot.
Customers can specify custom seats, floor mats, and interior fabrics as well as carbon fiber body kits, carbon front and rear splitters, and carbon interior paneling. Customers can order simple ECU upgrades that change transmission shift times and valve timing, or they can more aggressively have the engine bored and supercharged, install camshafts and high-flow headers. Kleemann also manufactures its own racing wheels, racing LSDs, racing suspension components, and multi-piston brakes.
Renntech is a Florida-USA company established in 1989 by Hartmut Feyhl. It is best known for performance modifications of Mercedes-AMG automobiles.
Renntech is a full-line aftermarket supplier that offers everything from shift knobs and steering wheels to complete cars – most notable among these are the 200 mph Renntech E7.4RS (which was called fastest sedan in the world by Car and Driver in 1996) and the 2006 “Chrome SL” show car—an SL-based project entirely covered in chrome. Each of these vehicles featured extreme performance, upgraded luxury features, and a fit and finishes that met or beat the Mercedes factory cars.
Renntech has been a prominent Mercedes-Benz specialist, and Feyhl himself is regarded by many as the USA’s foremost authority on Mercedes tuning. Renntech high-performance cars are often featured on the covers of major automotive magazines, including Car and Driver, MercedesBenz, Motor Trend, Auto Week, Modified Luxury & Exotics and others. In a feature article on Ray Durham’s Renntech modified SL55, Modified Luxury & Exotics refers to Renntech as, “one of the foremost Mercedes-Benz tuners in the world.
Based out of Orange County California, Weistec Engineering is an industry leader in research, development, and design. They have grown to provide customers with the highest level of satisfaction and value through relentless testing and continuous improvements in product and performance. Specializing in computer aided design, and vehicle calibration, Weistec has the ability to manufacture quality products that are able to withstand even the most rigorous testing. From OEM vehicle manufacturers to the aftermarket performance enthusiast they aim to deliver innovative solutions that address a client’s needs.